Someone thought this was a good idea. It’s not. At all. But as a moviegoer, I can’t complain. Every facet of our society has been mined for some sort of entertainment purpose. But also for money. Lots of it. How do I know this? Because we still got a new Transformers movie releasing, y’all. But fear not. We can normalize this! Rest assured knowing that someday your children will be headed to the nearest multiplex to see that new Snapchat Filter Movie, starring Jaden Smith as the voice of the dog filter.

The Emoji Movie unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression – except for Gene (T.J. Miller), an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become “normal” like the other emojis, Gene enlists the help of his handy best friend Hi-5 (James Corden) and the notorious code breaker emoji Jailbreak (Ilana Glazer). Together, they embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever. Directed by Tony Leondis. Written by Tony Leondis & Eric Siegel and Mike White. Produced by Michelle Raimo Kouyate.