Comedian Chris Rock has just inked a deal with Netflix that is sure to up the ante when it comes to attracting talent to streaming platforms. Per Variety:

Netflix has nabbed Chris Rock for two new stand-up comedy specials, the streaming giant announced on Thursday. The service shelled out the big bucks for Rock with insiders telling Variety the two-special-deal is worth a whopping $40 million. Amazon, Hulu and HBO — where he has a long history with his late-night series “The Chris Rock Show” — were also bidding for the specials. The Netflix specials marks Rock’s return to stand-up after an eight-year hiatus. Most recently, the comedian hosted the Oscars this year.

“Chris Rock is a beloved actor and director, and his remarkable stand-up makes him comic royalty. There is no one like him, and Netflix offers the global platform and creative freedom that will serve as a perfect home for someone with his incredible talent,” said Ted Sarandos, Netflix chief content officer.

Rock commented, “I’m very excited to be working with Ted and Lisa and all the good people at Netflix. I can’t wait to get back on stage.”

As with all things Netflix, it’ll be interesting to see if the end result of these massive deals is increased revenue for the streaming platform.