For the second weekend in a row, David Fincher’s “Gone Girl” topped the box office. Based on the acclaimed novel by Gilliam Flynn, the film highlights the birth, life, death, and rebirth of a “fairytale” courtship. Bringing in $37 million during its opening weekend, it’s no surprise that the film continues to exceed expectations.

But it’s another tale of marriage betrayal gone amok that may be the true box office winner:

Starring people you’ve never heard of, and directed by a guy who’s last “film” more than likely was a short, “Addicted” managed to garner $7.5 million at the weekend box office. That number may pale in comparison to “Gone Girl’s” first weekend haul. but the significance lies in the fact that it only appeared in 846 theaters. What some people may view as even more astonishing, is that cult literary favorite Zane is the woman behind the success of “Addicted” (and yes…it is a success). So who is Zane?:

Zane is the New York Times bestselling author of Afterburn, The Heat Seekers, Dear G-Spot, Getting’ Buck Wild, The Hot Box, Total Eclipse of the Heart, Nervous, Skyscraper, Love is Never Painless, Shame on It All, and The Sisters of APF; the ebook short stories I’ll be Home for Christmas and Everything Fades Away; and editor for the Flava anthology series, including Z-Rated and Busy Bodies. Her TV series, Zane’s Sex Chronicles, and The Jump Off are featured on Cinemax, and her bestselling novel Addicted has been adapted for a major motion picture with Lionsgate Films. She is the publisher of Strebor Books, an imprint of Atria Books/Simon & Schuster (viaSimon & Shuster).

In other words, Zane is a self-published African-American female writer that did not have the luxury of teaming with a major studio and director. Instead, she relied on her own success, and “viral marketability”, with a built in audience that more than likely spans a couple of decades. She has proven that race and gender don’t matter. What matters is a good story, a genius marketing plan, and actors that will work for the SAG minimum. But this has also proven to be a boon for Codeblack, the production company behind “Addicted”.

The rest of the weekend box office report below (I know…I know. We’re late):

1. Gone Girl: $26,406,134
2. Dracula Untold: $23,514,615
3. Alexander and the Terrible, Horrible, No Good, Very Bad Day: $18,360,230
4. Annabelle: $16,365,00015,855,329
5. The Judge: $13,330,00013,116,226
6. The Equalizer: $9,725,0009,703,875
7. Addicted: $7,600,0007,485,346
8. The Maze Runner: $7,500,0007,468,015
9. The Boxtrolls: $6,676,0006,638,703
10. Left Behind: $2,909,0002,834,919

Box Office Report via Box Office Mojo