Not many people, things, or organizations have the advantage of brand recognition. Knowing what something is simply by a visual, audible, or written symbol is truly a hallmark of product ingenuity. This framework is what drives consumerism. Without it, many companies would not have the luxury of selling products that may not be the most quality-laden. A perfectly structured and well implemented marketing strategy can make a business grow exponentially. So much so, you can pay a relatively well-known band a ridiculous amount of money to further pump the hype machine that is your brand.

A company’s branding campaign can literally make it’s consumers it very own acolytes. And like moths to a flame, the unveiling of the latest Apple products has led many to help drive it into the record books:

Apple had more than 4 million advance orders of its new iPhones in the first 24 hours, exceeding its initial supply, the company said Monday. The company said the iPhone 6 and iPhone 6 Plus will be delivered to customers starting Friday and throughout September, but many won’t be delivered until October. Phones will still be available Friday on a walk-in basis at Apple retail stores and from various wireless carriers and authorized Apple resellers.

It’s latest offering includes the iPhone 6, iPhone 6 plus, and the Apple watch (shown below):

Image Credit: Apple

Image Credit: Apple

As always, Apple has made it clear that they are the leaders in technological innovation. But it also has made another thing clear: they have reached peak creativity. Many owners and lovers of their products can’t help but wonder aloud, “When are they going to take their own commercials seriously?” This is supposed to be a company of creative thought and innovation. Not one that peddles what they assume the public wants. Does the world really need an Apple watch? Doesn’t matter.

Our need for things we may not necessarily need taps into our yearning for acceptance. It’s as if we say to ourselves, “Everyone has that awesome product. Why can’t I?!”

Do millions of people depend on watches? Yes. Do people need an Apple watch. Probably not. But that’s the beauty of Apple products. It doesn’t matter that you don’t need them. All that matters is that you think you need them.

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Sources/Credit and Links: Apple iPhone 6 pre-sales info via New York Daily News